Hey guys, welcome back to my channel now today's. Video is gonna be about Google AdWords. Now you guys have heard me talk about Google AdWords before my previous videos. It's. What I use to get my local service business up to 40 thousand dollars a month now, this video is gonna, be about 15 20 minutes long.
Okay, I'm gonna go pretty in-depth with a lot of things, but I'm. Not going to you know tell you that you're gonna be a complete AdWords specialist. After this video is over. Obviously, there's, a lot of things involved with, like keyword, planners demographics, audiences, you know, keywords, negative keywords all this other stuff, but I'm gonna show you guys the main meat of the operation that the real like things, you Should focus on that are gonna be keywords, you know, I add extension.
Basically, everything people will see like you're, not really gonna. Do the you know the deep rooted you know audience tracking and you know demographic targeting and all these other words you guys might not even understand that I personally don't even understand, but we will go over all of the important aspects of Google Adwords, so that it can help you and your company that you're gonna be building, and one more thing guys.
I'm gonna be releasing a vlog. Today it's, gonna be covering some good and bad news, bad news being my car good news, being Amazon FBA, so stay tuned. For that, so let's, get right into Google Adwords.
Shall we so, as you guys can tell here, I'm gonna show you guys some things to note here now, as you guys can see right here, I've spent two thousand seventy dollars and from April 9th to May 10th Now this $ 2,070 made me ten thousand dollars now I bet you're, wondering that's, pretty crazy man.
Why don & # 39? T you just advertise every month! Well, the thing is it: doesn't turn into ten thousand dollars right away. It's, six to seven thousand dollars right off the bat and then with twenty or thirty percent of that six to seven thousand dollars.
You originally made turned into retaining customers well into next year indefinitely. As long as you're doing a good job as a business man, you will keep these house cleanings recurring, always happening.
So this two thousand dollars, like I said, turns into ten thousand dollars three and four or five months down the road. So imagine that if you are to concurrently advertised for five months by the time, your interior fifth month of advertising, you already have four months of reoccurring: customers continuing on.
So it's like like compounds and like it's like crazy. How much money you can make off? Maybe ten thousand dollars of investments you could probably make maybe a hundred thousand dollars. Eighty two hundred thousand dollars over the course of a whole year just from advertising alone, and that's, not including friends and family of these people, that you clean houses for saying hey these people do great work.
You know make sure to hire them for your house and whatever so there's, you guys could see how that grows and then, naturally, with more with more customers, you get more reviews on Yelp. You get more reviews on Google, you're.
You're, then starting to show up more organically on the Google search. You know so you don't even have to advertise. After after a year or two of doing this, you don't even have to advertise. You're, just naturally a you know, a business that people know and associate with quality and and good prices and whatever so, like.
I said guys this two thousand dollars. This was spent five six months ago. It's turned into ten thousand dollars easy by now. I know it has, but you know right now. I have all my all. My all of this stuff is paused, because I'm overwhelmed with work.
Like I said before, I don't want any more business, believe it or not guys. I do not want any more money, so I'm good with that for now, so I'll. Show you guys exactly the main information you guys need to take out of this now.
One more thing I want to note is click-through rates and that's. What you guys see on the right here, anything above 3 %, 2 % – is good. Okay, anything about 4, 3, 3 or 4 %. Amazing. Ok, so just make sure that that's.
The one thing you're, paying attention to when you're, starting your own campaigns. Now, obviously, you guys will see here. This is point zero, four eight percent, but I only had ten clicks, so it didn't work out for me.
Cuz my website is not pressure-washing. Like I don't know it's, not based around pressure washing. So naturally it won't, get a lot of people converting through my website. So I've only spent thirty bucks on it said I have whatever I'll just focus on another time, so you know I'm, considering personally to actually start doing pressure wash as a side business as another company.
So register another company with a website made specifically for pressure washing so that, while everyone else is we do it all. I do it specifically, so they're more likely to hire me because I am like specialized in one eye in one business.
You know like versus yeah, we do it all. You know I mean because sometimes people don't like the whole. We do it all companies, you know I mean so you know just food for thought guys so anyway. So I'm.
Gon na get into the main main information you guys should know hit campaigns hit, the plus symbol hit new campaign. You guys will see this now. This is where all this is where your life starts: changing.
Okay, because once you have these little five things up here, this is where you know this is where you start the whole advertising journey know now. You guys want to do search Network because Display Network shopping, video and universal app has nothing to do with local service.
Businesses now Display Network. Yes, it works, but I think it's, just a waste of money, because it shows your your advertisement next to associated websites with associated cleaning like top 10 house cleaning tips.
You should do you know, and then I & # 39. Ll show your ad on the side like a need. A house cleaning boom click this so don & # 39. T worry about those those just don't convert well remember when people go on Google and they're.
Looking for a for a you know, service they are looking to book. They're, not looking to like sit there and compare – and maybe you know, waste your advertising money and waste other websites, advertising money.
They're seriously. Googling house cleaning company in order to actually hire you and you know, have you sent out to their house and start making money that way. So just keep that in mind and then there's website traffic now website traffic is what you should go for because, like I said, if you have a really really good website website traffic, so what you want! You just want people who want to visit your website to convert on your website now leads and sales.
This is more suited to web apps and, and you know, like selling stuff, Shopify stores and leads. I know you want leads. I mean that's. Essentially, what you want, but I still do website traffic because you can it's, it's more.
It's more customizable to do website traffic because, like I said you know, when people search things in the in the in the in the search bar, you get exactly the customers you want, so you hit website traffic.
Then you name your business. Whatever you know, cleaning for you, calm whatever, so if one of you guys on that website, URL sorry for using as an example, hit next go to campaign name house cleaning, because that's honestly, where make a lot of my money is housecleaning.
Now now here you guys will see networks make sure this is checked to include Google search partners, but make sure this is on no expand your reach by showing ads to relevant customers as they browse sites, videos and apps across the internet know you know that if They see your ad on a YouTube video like off to the side or something or they see your advertisement on like a website.
They frequent very often they're. Not gonna want to give you their money because they're. Not maybe they're like looking up house cleaning chemicals. They're, not actually looking for a house cleaner.
So if they do click on your ad, they're, just wasting your money because they they're. Maybe they might just click it to see, but they're, actually in no way invested in becoming a customer. So obviously you don't want that to pop up, and then you want to pick your location now.
Your location is very, very important now, if you hit and I'll show you guys this real quickly. But if you hit United States, you can just put in a zip code and then I'll. Do whatever's in that zip code now, the way I do it is a little different.
So I'm, going to show you guys an example of a very expensive neighborhood that I like to work in, and this is where I charge that $ 400, an hour that you guys seen in my previous video 972. 9. If I'm, not mistaken, it should be that one let's – see here been here so many times already know exactly where I'm looking at for okay.
So here we go. I click on this and, as you guys can tell let me just go down the street here. You guys will see exactly what I'm talking about okay and let's turn around as you guys can tell big houses, big houses.
Look at all these houses out in the valley here boom. Look at these huge huge houses. Okay, now these each of these houses, if they called me tomorrow for out roof cleaning window cleaning pressure cleaning any I'm, talking thousands of dollars per each home.
Now these are like, I said one one and a half million dollar homes – and you know I've. Actually personally done this house right here, I've done one of these houses. I'm, not mistaken. One of these two houses over here before and I charged them each every time over a thousand dollars for whatever it was window, cleaning pressure washing roof cleaning.
You know like this roof right here is extremely steep, so for this one I charge. Maybe twenty five hundred dollars – because I'd – have to well not me, but one of my employees would have to drill into their roof and then put safety harnesses on it and then hang off the side of the the roof.
Because, obviously the you know they won't have a foothold on that steep of a roof. So this house right here two thousand dollars two thousand for a roof cleaning right and so, like I said guys, you know this is all potential business.
So the way I do this is instead of just doing the zip code, because I know, for example, I might know this zip code, but I might not know I don't know this zip code over here or like this zip code over here.
So I might not know that so what I do is instead, I pick the zip code through advanced search. So what you do is you just click, the nine seven two, two nine okay zip code and then you do it by radius or actually sorry, you do 979.
After you click radius and then you click the city. And then you pick a like a how many miles around it you want. So let's just say I don't, know three miles. Okay, so you want three miles around nine.
Seven, two to nine. Okay, come on there, we go so three miles around. So here we go okay, so it's. It's picked for some reason. It's, picking all twenty thousand, but let's. Not do that. Do this again, sorry guys it's, just sometimes it's there.
We go so three three miles around the area. Now, of course, like I said you're gonna be missing out on all these customers. Here all these customers here all these customers here, so it helps if you maybe want to do one in Portland like this, you just go to Portland Oregon and then you do it like a three-mile around there or maybe maybe you exit that out and you go Portland and then you click while cdcl clunky.
It is guys, so you want to first change the miles then hit Portland then hit Oregon and then boom. There you go now. You got a bigger bubble, okay and when they overlap, that does not mean you ping twice.
The costs okay, so when they overlap it does not mean you know twice the cost, so you want to like avoid maybe poor neighborhoods. So, like let's, say I like Lake Oswego right so Lake Oswego, because Lake Oswego is very uh, is a very wealthy neighborhood.
So you include that maybe you want a little bit of Tiger right. Tigard like I said it might overlap. You know. Maybe maybe you want to do tennis born in Hillsboro and all this area over here? You know you want it like you do this, and then you can pretty much guarantee where you're gonna be advertising.
Now, like I said you hit save there, you go you fixed all your bubbles, you want to be around the biggest neighborhoods, the richest parts of town. You move forward. Obviously one english manual pay per click, turn this crap off now.
The reason I call it crap is because a crap per click so shitty, jokes aside, this is terrible. Don't use this, because what it does is it it ups. Your bid amount to sometimes give you conversions, which basically means as they up your bid, because you were so close to showing up on the front page, but you didn't, so they upped your bid.
So you would basically, if you have $ 500 a month to spend on advertising. This is gonna make it cost seven hundred dollars over the course of a month, just because it always bids you up, basically free money for for Google, so don't do this and then you want to have a daily budget.
Now I'd, start off with 25 dollars, guys fifty dollars, you might get a call a day, maybe no calls today. Maybe you just wasted 25 bucks and you don't, get a call, remember guys, people just because they saw your website today does not mean they won't call tomorrow.
Maybe they've mentally noted it. Maybe they wrote it down somewhere so, like I said, if you put, if you put your daily budget as $ 25.00, you have it running for a whole day. No one calls you don & # 39.
T get scared realize that maybe they might call you tomorrow. Maybe the call might call you the next day. No one ever does this remember these. Are these? Are people finally pay you hundreds of dollars, you can't just expect them to just do it the first.
Second, they get an opportunity to do so. Maybe they need to wait for their paychecks to come. You know stuff like that, so you hit $ 25 now sitelink extensions, call-out extensions, call extensions, so very simple: okay, without showing you guys my these are all mine.
So I'm, not gonna scroll over them, because it's gonna pop up exactly what I offer and it's. Gon na show my personal information, so I'm gonna just hit new site link extension. I'm gonna explain to you guys exactly.
How knows you guys will see contact us blah blah blah. So I'm gonna make another one contact us now. What a site link is this I'm gonna show you guys exactly. This is what a site link is. So if I go move cleaning, I think I hurt my puppies upstairs if I go roof cleaning.
These are site links right here, so, as you guys can tell, I don't want to click on this guy. This guy's. Listening because I'll, you know charged him five, six, seven, eight bucks. So if I were to click on roof cleaning, you guys can tell that I'm gonna go on his website where it shows roof cleaning.
If I click gutter clean it's, gonna take it to his website that those gutter cleaning – and then you know he has this – is another. This is called a call extension so right here, or let me just finish this so call us at.
I don't, know whatever blah blah blah number and then we offer top tier cleaning services perfect. Look at that 35 out of 35. Okay, obviously don't worry about this number and then you would hit whatever the URL is.
So go: do you know so so here you would click whatever the URL is said be like cleaning for you. Comm forward, slash contact us it doesn't actually have to link to anything believe it or not guys. This is just a final URL.
You could just send them to your website. You don't need to send them to any certain page. If you don & # 39, t have any pages just leave it as the final final URL and then, if you want here, you can like do tracking templates and all this other stuff.
But you don & # 39. T need to worry about that. That's, just crazy stuff at first to work. You know to realize and to try to make use of your first time doing it. So don & # 39. T worry about any of this site, link, URL stuff, Advanced Options.
Do you prefer your things showing up on mobile don't click this? If you don & # 39, t have a website that caters to a mobile audience. I've, so you don't want to do that. You don't want to have any start.
You know. No, you don't want to mess with any of these days. You just want it to run all days as many add ads, as you can run for the sitelink extensions. So you guys can tell that there's, a bunch of different kinds of extensions.
Now these are like, I said all what's going to be under here so like right here, you know you can tell this. Guy has a call extension. This guy has a call-out extension right here. These are sitelink extensions.
This is a location extension. They're, just a ways to make your listing look more professional, like you have more information to know. I'd. Like I said I won't click these because it & # 39. Ll actually show my personal information, so you just hit save and continue.
Well, let's. Just say you've made some. You make sure you want to make sure you check them off that way. O campaign with this already exists because I already had one so I'm just gonna name it to housecleaning.
One. Ok, leave all that stuff. Make sure you add all your site links, check, mark mall, add to all of them save and continue okay moving on now, your ad group name. So this is where all your information is going to be.
This is how you're gonna send all of your customers to this is how you're gonna pretty much make your whole all of your ads. So you go. I don't know you name it housecleaning. One: okay, well, that's.
What mine is called now. This is a ad group, so that means this ad group is gonna show up whenever people look for certain search terms, so let's just say you want whatever your. I don't know you want seven dollars a bit: okay, so seven dollars a bit for every click that you get.
So this is only five clicks today, but believe me, five clicks a day is more than enough to get some money going. So what you want to do is this is where you make your advertisement, okay, so this is where you put all your keywords.
This is where you put all your search terms. Now you guys will see right down here. It says broad map is just the keyword you put quotes around it. That's. A phrase match if you do, that. That is a exact match so, for example, find house cleaning company, okay and then, if you put brackets okay, so sorry about that guys, the website just decided to take a crap on me.
So it is what it is so anyways we're back to the ad group name. So, like I said, house cleaning one okay and then you want to have a default default bid for seven dollars, and then you want to put in your search terms now, like I said, if you want to go, find house cleaning company okay, this makes this will Only pop up for your company, if exactly if they're searching for this term exactly if they're if they're searching for something like you put in the quotes and you go find house cleaning company.
Sorry about all this typing guys, if you type it in like this, that means, if they were to type in, for example, find a house cleaning company near me. You would then pop-up for this listing here. You would not pop up for this one, because that's, not exactly what they searched for.
You would pop up for this like find a, would it would, it would add, in the a it would add in the near mean okay, so that would that's? What that one is so this one is exact that one's. A phrase and the this one right here is a find house cleaning company, okay, so this one would, for example, you know if someone wrote, find or house cleaning or, like you know, any of these terms.
Okay, so any of these terms can set off this. So this is not what you want to run. You definitely do not want to run this one because, like I said, someone could type in this house cleaning chemicals and then you would pop up.
Obviously you're, not trying to sell house cleaning chemicals. You're trying to sell services now that's, what we call a negative keyword chemicals, so I'll. Show you guys exactly why that's, that that's, a thing as well.
So what you want to do is this find or you want to go like this find house cleaning house cleaning services so why the plus sign? Well, none of nothing here says a plus sign. These are what they call B MMS, so broad broad match, modifier.
Okay, basically, there's. They don't talk about it, but broad matching modified is basically like the plus sign. So you can all okay, for example. So if date, if anyone types in house cleaning back like in in the search bar, they type in house cleaning if they write find or services next to this, then this will pop up.
These will pop up, but these will only pop up if they put these two words oops, they will only they will all these like, like I said this: if they type in house cleaning, then services and find will pop up it will it will add it to It, but only if they were house cleaning together so obviously like I said you want to this is still not perfect, but this is very, very good.
So if someone says you know, I'm gonna copy this right here, and so, if someone says, look for you know or help me find okay, if any, if anyone one of these has house cleaning in it, this will pop up.
It will fill in phrases and and broad matches. You know it will fill it in. So that way you get a lot of search traffic. Okay, so let's. Just move on. I'm gonna take off this. I'm just gonna have one key word because, but, like I said you guys, you guys want to have both.
You know you want to have a little bit of find. You know not on the plus button find house plus sign cleaning company. So only if they only if they go house cleaning company in one sentence will it add the find, will it add the whatever you know, so you obviously want to have varieties of this.
Like you know, house cleaning near near me, and then you want to decide whether you want to have this in brackets for a exact search or near my town or near Philadelphia. You know ever you live near New York.
You know like, for example, just like I said you're. Just gonna have to fill out a hundred of these. It's. It's, not all that easy, but once you get it going it's pretty much on autopilot. At that point, all you do is just look at it and just measure it out and see what your click-through rate is.
If it's under 3 %, consider changing some fonts around are not fonts. Consider changing some ad groups swap out some stuff like I said this is not a completely comprehensive guide on AdWords, but this helps you exactly to do what you want to do now.
Like I said here, you could do cleaning for you and then I was cleaning and then this will actually give you a keyword idea. So, okay, so I don't know why it's showing me don't domain names here. Oh there we go I just had to so here we go.
Look at look at all these terms right here. It will add them on, so you just do this boom boom boom, but see like I said this is a phrase. This is not gonna be exact, so you might have to you know, put brackets around some of this stuff because, like I said, cleaning services you know, might be cleaning chemical services or cleaning pressure, cleaning pressure, cleaning services, you don't like stuff, Like that, so you guys want to be careful that you're, not promoting your services to customers who will never buy so you hit, enter and hit.
You know move on and then here you go. You create your ad! Now simple right! You put your final URL as cleaning for you, okay, that's; your that's, where your long, your main pages, the best the best house cleaning company near the best house, cleaning company that doesn't fit okay, the Best: cleaning, company – okay, let us let us clean your home, you know, like I, don't know this is just generic.
You obviously have to put a lot of thought into this guys and then, if you want to have a path like you know, this doesn't actually go anywhere like I said this is a display path, so this is not actually gonna.
Go to any certain website, but if you go, I don't, know house cleaning Portland. It makes it look like you're catering to their oughta to their to their location. So you might have an ad group that's specifically for one city and then you might have a different ad group for another city.
Like I don't know like let's just say you know you're cleaning in in Chicago, so you go Chikako cleaning services, let us clean your home and then you go house cleaning Chicago and then, if you Want to do another city, you go, I don't, know New York, okay, so New York, cleaning services and no, you know you change this to New York.
Okay, that way, you cater to your audience. Okay, now add URL options. Don't worry about this guys. This is more complicating work, but a description is one thing I forgot here. You know the best cleaning services in New York, for example, guaranteed to satisfy your needs.
Okay, something like that. You want to obviously make a nice little and then you hit done okay, then you want to click. The side make all. Obviously it's already clicked and then boom there's. Your ad now um it okay, doesn't, allow punctuation.
I forgot about that. Okay, so you want to just put periods, no punctual, no, no, no, no symbols, okay hit done, hit, save and continue boom. We are alive. Now I'm. Going to take this off before I get charged for it, but here you go guys.
Your first ad group is up and running now. I change it around a little bit, so I can't really see what it looks like um, Allah yeah. I don't know how to how to make it. But basically, if you guys just once this is life, you guys can literally just go into your search term.
So you click your ad group. You see your keywords here like this and then you could honestly as long as you're in the zone, with your pay per click, you could just honestly go to Google and then say: oh look, a cleaning company right, so you type in cleaning Company and you'd, be the first one here right.
You'd, be the first one here. So just that's as simple. I hope guys that I didn't confuse you too much and then there's. One more thing. I wanted to show you guys that I just now realized negative keywords.
This is the devil. This is the scariest most the worst part about this. Okay, negative keywords is so you don't pop up for something like this, for example. Now this might make you guys laugh, but actually I don't want to Google this, because this are you to video butt-naked cleaning, company, okay, that is a thing: okay, guys naked cleaning, company; okay.
That is a thing that's. That's, a thing believe it or not, or naughty maid cleaning company. Believe me, that is a literally a thing. People actually do this stuff, so obviously you want to take naughty out.
So if somebody types a naughty cleaning company, you do not want to pop up. If you want to go naked cleaning company, you do not want to pop up because believe me guys who this is a very niche kind of idea.
If people see your business pop up for naked or cleaning, they're gonna click on it. They're gonna cost you money and then you're gonna be sin. They're, like what the hell I just spent 20 bucks on dudes looking for naked housemates to clean their house and obviously you don't offer that so you know.
Maybe it's, a good business idea, don't ask me, but, like I said, you want to make sure you take this off like chemicals is a good word. You don't want to have chemicals, chemicals, cleaning company. You know you want to just make sure that you're, not popping up for none of these so like maybe your competitors like Molly made, I don't want to pop up for their listings, because if people are searching for a Specific name like, for example, if I'm looking up for Nike and then adidas pops up, I'm, not gonna click on adidas, because I was looking at Nike right.
So this is just another thing you guys got to keep in. You know just realize that that this is just how it's. Gon na be so, you want to come up with a bunch of words that you do not want to be popping up for you know, so just keep that in mind and then, as soon as you're done, you know you'Re done you move on, you go to search keywords right so, like I said, and then, if you do ever want to find out what negative key terms are you go to search terms here and it will tell you what you have been popping up for.
So if you see in certain words you don't like like naked or or whatever you know, cuz clip believe me believe it or not. It is a thing, so you might be popping up for, like words like naked, you want to make sure to go into negative, and then you want to add all the negative words blah blah blah.
Now I you know, make it and then make sure you save this, because I didn't, say this so add naked and then nakeds here now it's, a negative keyword. It's, not gonna pop up. If it's anywhere in in a search title, so hopefully that gives you guys a good idea of how to make an ad.
Hopefully it wasn't too too overwhelming, and I wanted to thank you guys for watching this video. I know it's. Gon na be a little longer video I feel like it. I've, been recording for like an hour and a half now so I want to thank you guys for watching, and hopefully you guys have a good day and you know stay tuned for maybe another vlog.
I might be coming out with one later today. I have some crazy news about to tell you guys about my car and oh, I'm approaching this whole situation. So thank you guys so much, and hopefully you guys have a great day thanks. FREE TRAINING