PINTEREST MASTERCLASS REVIEW 2021 – Problems with Traffic and Pinterest Changes That Affected Your Account


Pinterest Traffic Breakthrough Masterclass Review:

Launching 29th December 2020 by Cory Friedman,

8 Masterclass Pinterest Experts, Louise Cotrell, Matthew Sabia, Amir Irfan, Kate Murray, Tara Jacobsen, Nancy Badillo, Julie Chickery, Corinna Essa.
https://bit.ly/3mFbdo6

Pinterest News 2021:


So we are almost at the end of 2020 and I guess it's, the right time to talk about all the updates and changes that happen on Pinterest this year. So far the changes are quite dramatic and I know a lot of people are searching for this exact video to find some clarity on what's.

Going on on Pinterest, I'm here to help you get your head around it hi. I'm Anastasia of AnastasiaBlogger.com. I'm, a Pinterest marketing expert and on this channel I share my Pinterest tips as well as more general blogging and online business tips every Thursday.

If that's, what you want to learn about then subscribe and hit the bell button to get notified when my new videos go live. If you've been on my channel for a while. Maybe you know it's, not my first video about Pinterest updates, the previous video I made in September 2019, and it was a wrap up of all the changes that happened last year.

If you're curious to see what you missed, I will give you a link to that video in the description below this one. But the thing about updates is that they just keep happening and, of course I can make a new video every month about the new stuff happening on Pinterest.

What I can do, though, is update the article on my site, which is a chronological collection of all the recent changes and updates on Pinterest. I will give you a link to that page in the info icon in the top right corner and in the description below this video.

So if you watch this video on YouTube a month or maybe three months later than I publish it and you're, not sure if it's still up to date, all you have to do is visit this page on my side And I'll, keep adding the information about new updates every time something important happens on Pinterest it's just so much easier to quickly update the page rather than making a new video on YouTube every time.

So in June 2020 Pinterest made a new live session with tail and scheduler to address some of the questions about the algorithm changes and updates on the platform that seemed to affect a lot of accounts.

Just to remind you, in February 2020, Pinterest and tailwind already announced the new best practices recommended on Pinterest, and I made a detailed video about it. I'll, give you a link to that video in the top right corner and in the description below this one, don't miss it, because it will really specify for you what other daily painting limits.

How often you can rip in the pins that you created safely without putting your account into risk of being suspended and also what Pinterest means when they talk about fresh pins? On the platform? A lot of people who watched the live session in June, we're, not quite happy with it, as it seemed that it didn't actually address the question of what is actually going on with algorithm and what we as content creators Should do to stay on top of all of these updates? Well, I can honestly tell you, I wasn't surprised too much that Pinterest representative didn't tell us exactly what's going on, and mostly shiri emphasized how it is important to create fresh beans and fresh content to Please the new Pinterest algorithm.

We knew it since February didn't. We we just didn't realize that one day we will actually see and feel this algorithm update affecting our traffic from Pinterest. So if you ask my opinion on what's, going on it's, quite simple: Pinterest gave us a heads up in February and March about the coming algorithm change, and now they're, actually implementing it by giving more Space in the field and in the search results to fresh beans compared to the pins that have lots of repeats so accounts that used to get a lot of traffic because their pins were so popular in.

Had lots of repeats on the platform are now affected and they're losing traffic, because Pinterest is slowly but steadily pushing more and more fresh pins to the feed. Another question that was addressed during this call is whether or not it's good to keep using tailwind schedule.

If you're, not sure what tell when this, I can really tell you that it's. An authorized Pinterest partner that allows you to automate and schedule your pinning even months in advance. I have a detailed tailwind tutorial on my channel and I will give you a link to it in the description below this video 10 in the top right corner.

So there were some rumors based on confusing responses from some of the Pinterest support agents that it might be best to upload pins directly on Pinterest versus scheduling them with a third-party tool.

But during this live session that I'm talking about Pinterest representatives made it clear that it's, absolutely fine to use either native Pinterest scheduler or a third-party scheduler like tailwind, so guys as long as you are creating fresh pins.

That's. All that really matters for Pinterest, as for repents Pinterest representative, confirmed that they will be still getting some distribution on the platform, but not as much as before, and the best way to grow.

Your account and traffic from Pinterest is really by creating fresh pins, so this was the most recent information about Pinterest algorithm changes. And now, if you don't mind, I will switch to my screen to show you the other updates and new features that appeared on Pinterest recently.

But I will only go as far as the beginning of 2020 and I will not cover in this video anything that happened last year and before I go there. I just wanted to tell you that you can always count on me for giving you the most up-to-date information about Pinterest marketing in my Pinterest SEO traffic secrets course.

I cannot always publish new videos like this one on YouTube super fast as soon as anything important happens, but I surely can inform the members of my program about these changes in the student-only Facebook group.

That comes as a bonus with my course. If you want to learn more about it, and if you want to see some of the results that my students achieved, I will give you a link to my course page in the top right corner and in the description below this video.

So I opened it actually, this page with updates – and I want to talk about the next thing. It's. A new type of penalty that showed up and/or became clear in June 2020. It's when Pinterest the indexed pins on certain Pinterest accounts.

So first I wanted to talk about a more regular wave of account, suspensions that was related to an overly aggressive spam filter and it affected many sites and accounts as usual when it. This happens in maths, Pinterest seems to unsuspended counts pretty quickly.

Sometimes it was enough just to appeal using the link in the email that Pinterest sent to those accounts and them 24 hours. It was all fixed. Sometimes it needed a few emails or email exchange with support, but it usually for lighted accounts Pinterest fixes this quickly, but there also was another issue that some accounts haven't been just suspended or their domains were not blocked at all, but they experienced A sudden and drastic drop in impressions on Pinterest and also drop of traffic from Pinterest and also those accounts noticed the most unusual issue.

All of their pins were gone from. Pinterest search results. We can call it, they were de-indexed and impressions. In this cases, didn't drop to zero. You can see here that when this kind of penalty happens, Pinterest doesn't, suspend or block your account.

So when, when your domain is not blocked, you're still receiving some amount of impressions, but they're drastically dropping and then they're. Staying on almost the same level for a long period of time and where these impressions are coming from, my idea is that they're.

Coming from the followers of your account. So Pinterest removes your pins from all the search results, but they're still shown to your followers, and so that's. Why you're, getting this more or less stable line of impressions? Now I have to tell you that the first signs of this type of penalty happened around March and April and in that wave, when it happened, Pinterest usually apologized to account owners and and said that they will need some time to investigate what happened and then, when They finally acknowledged that there was some issue.

They said that they will fix it within ten days. All the pins will very indexed, and you can see on this screenshot that more or less the same amount of traffic or impressions came back to this account.

After this panel team, what I noticed on various Facebook groups, where it is a lot of bloggers or Pinterest marketers – I noticed that in June, specifically, this issue came back but much stronger, because more accounts were affected and now more people were sharing this kind of screenshots And not not many of them yet have been able to recover their accounts from this.

The next thing that is worth talking about is what happened in April 2020. Pinterest introduced product search results on some shopping queries and they also introduced this new tabs called shop and explore now.

Pinterest doesn't show this for all types of keywords, but for many keywords that might have a shopping intent. For example, spring outfits office, decor, kitchen, remodel ideas, Pinterest start showing instead of regular search results.

These two tabs, as you can see here on the screenshot, maybe I can show you on so kitchen remodel ideas. If I open kitchen remodel days, you will see explore feed and then shop feed, so the explore feed is going to show you all kinds of pins.

If you see here what kind of links are showing up, they are not just product pins, their various pins from websites and blogs. But if I click on the shop feed, you will notice here just product pins because they have this price tag.

So I'm sure that equal sites are now more than happy with Pinterest because they're, getting their own shop feed and for so many keywords you're now able to directly get into the feeds of people who Want to shop and even on this explore feed like I said you are getting a lot more organic results here I mean regular pins article pins blogs, video pins, but you also have some amount of product pins.

For example, this one is linked to Etsy and it has price over here, so this is also product pin and some product pins do show up, and some even promoted pins also, of course, show up here. Some people, I noticed – we're a little bit confused about this new type of keywords, because they couldn't do some additional keyword research, but I wanted just to show you that when I remove the keyword ideas from here, I had Kitchen remodel ideas and it was showing me shop and explore feed and didn't, show me any search suggestions and once I removed Kim Kyu kitchen model once I removed the ideas from here from the keyword immediately, Pinterest started, showing me some additional keywords.

So you can still do keyword, research and just that you need to do little bit of experimenting and testing and finding those keywords that are not showing these two tabs and then, if you find them, you cannot then continue.

Your skewered research here from from Pinterest search results. You probably know that I'm, sharing the best comment in every week's, video. So if you have something positive and inspiring to say – and you want to get a free shout out on my channel just leave your comments on my latest videos and this week's.

Shout-Out goes to Jessica, and here is what she said. You honestly have helped me so much already in this one, video and another one I watched just before this one, like, oh, my god, thank you. I'm. Finally, learning how to use Pinterest properly.

Thank you so much, and thank you for your clear honesty in all that you say well, thank you for watching my channel. I'm happy. You're learning from my videos and let us know how your Pinterest journey goes and there was another update in March.

So you noticed, probably now I'm, going backwards and first showing you the most recent updates, and now I'm going backwards to the beginning of the year and in March of 2020, a pinterest introduced for mobile apps only introduced a New tab called today it's, something similar to what Pinterest used to have and it was called Explorer.

I would say that it's. The most similar explanation to what today tab is because it's, a source of daily inspiration with curated topics and trending pins. That makes it easy to explore and to explore popular in timely ideas.

So you can tell that it's. A another another variation of explore feed that was some time ago was removed from Pinterest. Now it's called today, and it's only for mobile apps at the moment, and then another thing that happened around March and it's still going on on Pinterest Pinterest added censored search results for a variety of Keywords related to the code 819 as more and more content creators that is creating pins around this topic and as Pinterest states.

Here, if you search for code 19, these keywords and some other keywords, like maybe coronavirus or maybe pandemic or quarantine, you need to search for each keyword because for each keyword they gives different types of warnings over here.

But, for example, for this keyword they say that pins about this topic often violate our Community Guidelines, which prohibit harmful medical and misinformation because of this with limited search results two pins from international recognized health organizations.

So if you go through the search results, you'll notice that all of them go to the side of this World Health Organization, and there is nothing else. So if you're targeting keywords like this, you're. Not only wasting basically your time and Pinterest, because probably your pins will not be seen or shown to anyone, they will have very low impressions, but also you might be violating Community Guidelines.

So if you want to write about something like this, you first need to do your search in Pinterest search, results and see if your particular focus keyword is already blocked, and maybe if it is, you need to find another synonym or say it in a different way.

So you don't have to actually mention those keywords that are prohibited inside your pin title in the text of your pins and in the descriptions of Europeans and then in February 2020. Since we're going backwards and almost approaching the beginning of the year, I just wanted to remind you here that in this article I give you a link as well to the other video about the new best practices on Pinterest that were introduced at The beginning of this year, mostly they're, all focused around one idea.

Key idea is that you need to create a lot of fresh pins on Pinterest and you need to reduce or moderate the amount of repents that you're doing and then, in January, back in January, there was one of those regular spam cleanups on Pinterest that was going on for about a couple of weeks, but in that one I noticed that Pinterest was replying pretty quickly during this wave and most of the people who were suspended.

They received a message that it was an accident or a mistake, and it was fixed for most of the people within, but for most of the lighted accounts it was fixed within 24 hours were a few days again. Just to remind you, if you want to always stay on top of any changes and update on interest, then join my Pinterest course, and you will find the link in the description below this video.

Meanwhile, I picked for you a few videos that are perfectly complementary to what I shared with you today. You can check them out here and there see in the next videos. So we are almost in the middle of 2020 and I guess it's.

The right time to talk about all the updates and changes that happen on Pinterest this year. So far the changes are quite dramatic and I know a lot of people are searching for this exact video to find some clarity on what's.

Going on on Pinterest, I'm here to help you get your head around it hi I'm Anastasia of Anastasia bloggers, comb I'm, a Pinterest marketing expert and on this channel I share my Pinterest tips as well As more general blogging and online business tips every Thursday, if that's, what you want to learn about then subscribe and hit the bell button to get notified when my new videos go live.

If you've been on my channel for a while – maybe you know it's, not my first video about Pinterest updates, the previous video I made in September 2019, and it was a wrap up of all the changes that happened last Year, if you're curious to see what you missed, I will give you a link to that video in the description below this one.

But the thing about updates is that they just keep happening and, of course I can make a new video every month about the new stuff happening on Pinterest. What I can do, though, is update the article on my site, which is a chronological collection of all the recent changes and updates on Pinterest.

I will give you a link to that page in the info icon in the top right corner and in the description below this video. So if you watch this video on YouTube a month or maybe three months later than I publish it and you're, not sure if it's still up to date, all you have to do is visit this page on my side And I'll, keep adding the information about new updates every time something important happens on Pinterest it's just so much easier to quickly update the page rather than making a new video on YouTube every time.

So in June 2020 Pinterest made a new live session with tail and scheduler to address some of the questions about the algorithm changes and updates on the platform that seemed to affect a lot of accounts.

Just to remind you, in February 2020, Pinterest and tailwind already announced the new best practices recommended on Pinterest, and I made a detailed video about it. I'll, give you a link to that video in the top right corner and in the description below this one, don't miss it, because it will really specify for you what other daily painting limits.

How often you can rip in the pins that you created safely without putting your account into risk of being suspended and also what Pinterest means when they talk about fresh pins? On the platform? A lot of people who watched the live session in June, we're, not quite happy with it, as it seemed that it didn't actually address the question of what is actually going on with algorithm and what we as content creators Should do to stay on top of all of these updates? Well, I can honestly tell you, I wasn't surprised too much that Pinterest representative didn't tell us exactly what's going on, and mostly shiri emphasized how it is important to create fresh beans and fresh content to Please the new Pinterest algorithm.

We knew it since February didn't. We we just didn't realize that one day we will actually see and feel this algorithm update affecting our traffic from Pinterest. So if you ask my opinion on what's, going on it's, quite simple: Pinterest gave us a heads up in February and March about the coming algorithm change, and now they're, actually implementing it by giving more Space in the field and in the search results to fresh beans compared to the pins that have lots of repeats so accounts that used to get a lot of traffic because their pins were so popular in.

Had lots of repeats on the platform are now affected and they're losing traffic, because Pinterest is slowly but steadily pushing more and more fresh pins to the feed. Another question that was addressed during this call is whether or not it's good to keep using tailwind schedule.

If you're, not sure what tell when this, I can really tell you that it's. An authorized Pinterest partner that allows you to automate and schedule your pinning even months in advance. I have a detailed tailwind tutorial on my channel and I will give you a link to it in the description below this video 10 in the top right corner.

So there were some rumors based on confusing responses from some of the Pinterest support agents that it might be best to upload pins directly on Pinterest versus scheduling them with a third-party tool.

But during this live session that I'm talking about Pinterest representatives made it clear that it's, absolutely fine to use either native Pinterest scheduler or a third-party scheduler like tailwind, so guys as long as you are creating fresh pins.

That's. All that really matters for Pinterest, as for repents Pinterest representative, confirmed that they will be still getting some distribution on the platform, but not as much as before, and the best way to grow.

Your account and traffic from Pinterest is really by creating fresh pins, so this was the most recent information about Pinterest algorithm changes. And now, if you don't mind, I will switch to my screen to show you the other updates and new features that appeared on Pinterest recently.

But I will only go as far as the beginning of 2020 and I will not cover in this video anything that happened last year and before I go there. I just wanted to tell you that you can always count on me for giving you the most up-to-date information about Pinterest marketing in my Pinterest SEO traffic secrets course.

I cannot always publish new videos like this one on YouTube super fast as soon as anything important happens, but I surely can inform the members of my program about these changes in the student-only Facebook group.

That comes as a bonus with my course. If you want to learn more about it, and if you want to see some of the results that my students achieved, I will give you a link to my course page in the top right corner and in the description below this video.

So I opened it actually, this page with updates – and I want to talk about the next thing. It's. A new type of penalty that showed up and/or became clear in June 2020. It's when Pinterest the indexed pins on certain Pinterest accounts.

So first I wanted to talk about a more regular wave of account, suspensions that was related to an overly aggressive spam filter and it affected many sites and accounts as usual when it. This happens in maths, Pinterest seems to unsuspended counts pretty quickly.

Sometimes it was enough just to appeal using the link in the email that Pinterest sent to those accounts and them 24 hours. It was all fixed. Sometimes it needed a few emails or email exchange with support, but it usually for lighted accounts Pinterest fixes this quickly, but there also was another issue that some accounts haven't been just suspended or their domains were not blocked at all, but they experienced A sudden and drastic drop in impressions on Pinterest and also drop of traffic from Pinterest and also those accounts noticed the most unusual issue.

All of their pins were gone from. Pinterest search results. We can call it, they were de-indexed and impressions. In this cases, didn't drop to zero. You can see here that when this kind of penalty happens, Pinterest doesn't, suspend or block your account.

So when, when your domain is not blocked, you're still receiving some amount of impressions, but they're drastically dropping and then they're. Staying on almost the same level for a long period of time and where these impressions are coming from, my idea is that they're.

Coming from the followers of your account. So Pinterest removes your pins from all the search results, but they're still shown to your followers, and so that's. Why you're, getting this more or less stable line of impressions? Now I have to tell you that the first signs of this type of penalty happened around March and April and in that wave, when it happened, Pinterest usually apologized to account owners and and said that they will need some time to investigate what happened and then, when They finally acknowledged that there was some issue.

They said that they will fix it within ten days. All the pins will very indexed, and you can see on this screenshot that more or less the same amount of traffic or impressions came back to this account.

After this panel team, what I noticed on various Facebook groups, where it is a lot of bloggers or Pinterest marketers – I noticed that in June, specifically, this issue came back but much stronger, because more accounts were affected and now more people were sharing this kind of screenshots And not not many of them yet have been able to recover their accounts from this.

The next thing that is worth talking about is what happened in April 2020. Pinterest introduced product search results on some shopping queries and they also introduced this new tabs called shop and explore now.

Pinterest doesn't show this for all types of keywords, but for many keywords that might have a shopping intent. For example, spring outfits office, decor, kitchen, remodel ideas, Pinterest start showing instead of regular search results.

These two tabs, as you can see here on the screenshot, maybe I can show you on so kitchen remodel ideas. If I open kitchen remodel days, you will see explore feed and then shop feed, so the explore feed is going to show you all kinds of pins.

If you see here what kind of links are showing up, they are not just product pins, their various pins from websites and blogs. But if I click on the shop feed, you will notice here just product pins because they have this price tag.

So I'm sure that equal sites are now more than happy with Pinterest because they're, getting their own shop feed and for so many keywords you're now able to directly get into the feeds of people who Want to shop and even on this explore feed like I said you are getting a lot more organic results here I mean regular pins article pins blogs, video pins, but you also have some amount of product pins.

For example, this one is linked to Etsy and it has price over here, so this is also product pin and some product pins do show up, and some even promoted pins also, of course, show up here. Some people, I noticed – we're a little bit confused about this new type of keywords, because they couldn't do some additional keyword research, but I wanted just to show you that when I remove the keyword ideas from here, I had Kitchen remodel ideas and it was showing me shop and explore feed and didn't, show me any search suggestions and once I removed kim Kyu kitchen model once I removed the ideas from here from the keyword immediately, Pinterest started, showing me some additional keywords.

So you can still do keyword, research and just that you need to do little bit of experimenting and testing and finding those keywords that are not showing these two tabs and then, if you find them, you cannot then continue.

Your skewered research here from from Pinterest search results. You probably know that I'm, sharing the best comment in every week's, video. So if you have something positive and inspiring to say – and you want to get a free shout out on my channel just leave your comments on my latest videos and this week's.

Shout-Out goes to Jessica, and here is what she said. You honestly have helped me so much already in this one, video and another one I watched just before this one, like, oh, my god, thank you. I'm. Finally, learning how to use Pinterest properly.

Thank you so much, and thank you for your clear honesty in all that you say well, thank you for watching my channel. I'm happy. You're learning from my videos and let us know how your Pinterest journey goes and there was another update in March.

So you noticed, probably now I'm, going backwards and first showing you the most recent updates, and now I'm going backwards to the beginning of the year and in March of 2020, a pinterest introduced for mobile apps only introduced a New tab called today it's, something similar to what Pinterest used to have and it was called Explorer.

I would say that it's. The most similar explanation to what today tab is because it's, a source of daily inspiration with curated topics and trending pins. That makes it easy to explore and to explore popular in timely ideas.

So you can tell that it's. A another another variation of explore feed that was some time ago was removed from Pinterest. Now it's called today, and it's only for mobile apps at the moment, and then another thing that happened around March and it's still going on on Pinterest Pinterest added censored search results for a variety of Keywords related to the code 819 as more and more content creators that is creating pins around this topic and as Pinterest states.

Here, if you search for code 19, these keywords and some other keywords, like maybe coronavirus or maybe pandemic or quarantine, you need to search for each keyword because for each keyword they gives different types of warnings over here.

But, for example, for this keyword they say that pins about this topic often violate our Community Guidelines, which prohibit harmful medical and misinformation because of this with limited search results two pins from international recognized health organizations.

So if you go through the search results, you'll notice that all of them go to the side of this World Health Organization, and there is nothing else. So if you're targeting keywords like this, you're. Not only wasting basically your time and Pinterest, because probably your pins will not be seen or shown to anyone, they will have very low impressions, but also you might be violating Community Guidelines.

So if you want to write about something like this, you first need to do your search in Pinterest search, results and see if your particular focus keyword is already blocked, and maybe if it is, you need to find another synonym or say it in a different way.

So you don't have to actually mention those keywords that are prohibited inside your pin title in the text of your pins and in the descriptions of Europeans and then in February 2020. Since we're going backwards and almost approaching the beginning of the year, I just wanted to remind you here that in this article I give you a link as well to the other video about the new best practices on Pinterest that were introduced at The beginning of this year, mostly they're, all focused around one idea.

Key idea is that you need to create a lot of fresh pins on Pinterest and you need to reduce or moderate the amount of repents that you're doing and then, in January, back in January, there was one of those regular spam cleanups on Pinterest that was going on for about a couple of weeks, but in that one I noticed that Pinterest was replying pretty quickly during this wave and most of the people who were suspended.

They received a message that it was an accident or a mistake, and it was fixed for most of the people within, but for most of the lighted accounts it was fixed within 24 hours were a few days again. Just to remind you, if you want to always stay on top of any changes and update on interest, then join my Pinterest course, and you will find the link in the description below this video.

Meanwhile, I picked for you a few videos that are perfectly complementary to what I shared with you today. 

Source : Youtube

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